Mindshare › The Newsletter Platform Race

The Newsletter Platform Race Week 31 · closed 2026-07-31 · 23:59 UTC Conversational market share · X

Ghost's grip tightens — 4 straight weeks on top.

Week 31 closed 2026-07-31. Ghost led with 73.0%.

4 weeks at #1 · 6,797 posts tracked

Live standings · trailing 7 days · updated 49h ago

1 GhostLeader 73.0% ▼ 1.1

2 Substack▲ Top mover 16.6% ▲ 2.5

3 beehiiv 6.2% ▼ 0.2

4 Kit 4.1% ▼ 1.3

Head to head

leader vs #2 · pairwise share

Pairwise share of the X conversation — sums to 100. Gap 63 points. Open duel page →

organic mentions · 7d · X API

Public X posts only — organic, retweets excluded. Aggregate counts; no user data stored. Each row's exact query:

Ghost ("Ghost" (newsletter OR "email marketing" OR publishing OR writer OR audience)) -is:retweet
Substack ("Substack" (newsletter OR "email marketing" OR publishing OR writer OR audience)) -is:retweet
beehiiv ("beehiiv" (newsletter OR "email marketing" OR publishing OR writer OR audience)) -is:retweet
Kit ("Kit" (newsletter OR "email marketing" OR publishing OR writer OR audience)) -is:retweet