Mindshare › The Newsletter Platform Race › Week 28
The Newsletter Platform Race Week 28 · closed 2026-07-10 · 23:59 UTC Frozen weekly close — final

Ghost, and then everyone else.

Week 28 closed 2026-07-10. Ghost won with 75.3%.

1 week at #1 · 5,554 posts tracked
Post on XDownload card
Final standings · Week 28
1 GhostW28 Winner 75.3%
2 Substack 16.1%
3 Kit 5.6%
4 beehiiv 2.9%

Methodology

organic mentions · week · X API

Public X posts only — organic, retweets excluded. Weekly SoV% = each row's week-total ÷ the board's week-total. Aggregate counts; no user data stored. This is a frozen result: the numbers above are locked forever, computed once from the week's stored days.

Part of The Newsletter Platform Race (live) · JSON

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