{"slug":"newsletters","title":"The Newsletter Platform Race","period":"week","periodKey":"2026-w28","closedFriday":"2026-07-10","weekStart":"2026-07-04","streak":1,"headline":"Ghost, and then everyone else.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Ghost","sovPct":75.3},"standings":[{"rank":1,"label":"Ghost","sovPct":75.3,"weekTotal":4184},{"rank":2,"label":"Substack","sovPct":16.1,"weekTotal":896},{"rank":3,"label":"Kit","sovPct":5.6,"weekTotal":312},{"rank":4,"label":"beehiiv","sovPct":2.9,"weekTotal":162}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/newsletters/2026-w28","source":"XTerminal · xterminal.app/mindshare"}