Ghost vs Substack

Name: Ghost vs Substack on X — head-to-head mindshare
Creator: XTerminal

Ghost leads 81.5% to 18.5% — up 62.9 points, head-to-head on the X conversation (trailing 7 days, as of 2026-07-31).

Post on X Download card

Methodology

Organic X posts only (retweets excluded), counted via the X API. Pairwise share = each side's mentions ÷ the pair's total. Aggregate counts; no user data stored.

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