Mindshare › The Ad Platform War

The Ad Platform War Week 31 · closed 2026-07-31 · 23:59 UTC Conversational market share · X

Meta Ads's grip tightens — 3 straight weeks on top.

Week 31 closed 2026-07-31. Meta Ads led with 50.4%.

3 weeks at #1 · 1,800 posts tracked

Live standings · trailing 7 days · updated 49h ago

1 Meta AdsLeader 50.4% ▲ 2.3

2 Google Ads 44.5% ▼ 2.8

3 TikTok Ads 3.4% 0.0

4 X Ads 1.7% ▲ 0.4

Head to head

leader vs #2 · pairwise share

Pairwise share of the X conversation — sums to 100. Gap 6.2 points. Open duel page →

organic mentions · 7d · X API

Public X posts only — organic, retweets excluded. Aggregate counts; no user data stored. Each row's exact query:

Meta Ads ("Meta Ads" (advertising OR marketing OR CAC OR "ad spend" OR performance)) -is:retweet
Google Ads ("Google Ads" (advertising OR marketing OR CAC OR "ad spend" OR performance)) -is:retweet
TikTok Ads ("TikTok Ads" (advertising OR marketing OR CAC OR "ad spend" OR performance)) -is:retweet
X Ads ("X Ads" (advertising OR marketing OR CAC OR "ad spend" OR performance)) -is:retweet