Mindshare › The UGC-Ad Machine

The UGC-Ad Machine Week 31 · closed 2026-07-31 · 23:59 UTC Conversational market share · X

HeyGen's grip tightens — 4 straight weeks on top.

Week 31 closed 2026-07-31. HeyGen led with 71.1%.

4 weeks at #1 · 1,627 posts tracked

Live standings · trailing 7 days · updated 49h ago

1 HeyGenLeader 71.1% ▼ 7.4

2 Synthesia▲ Top mover 17.5% ▲ 4.7

3 Arcads 8.4% ▲ 2.1

4 Opus Clip 3.1% ▲ 0.5

Head to head

leader vs #2 · pairwise share

Pairwise share of the X conversation — sums to 100. Gap 60.4 points. Open duel page →

organic mentions · 7d · X API

Public X posts only — organic, retweets excluded. Aggregate counts; no user data stored. Each row's exact query:

HeyGen ("HeyGen" (AI OR ads OR "UGC ads" OR video OR creative)) -is:retweet
Synthesia ("Synthesia" (AI OR ads OR "UGC ads" OR video OR creative)) -is:retweet
Arcads ("Arcads" (AI OR ads OR "UGC ads" OR video OR creative)) -is:retweet
Opus Clip ("Opus Clip" (AI OR ads OR "UGC ads" OR video OR creative)) -is:retweet