{"slug":"seo-tools","title":"The SEO Tool Wars","unit":"trailing-7d mentions on X (organic, -is:retweet)","asOf":"2026-07-31","trackingSince":"2026-07-03","daysRecorded":29,"permalink":"https://xterminal.app/mindshare/seo-tools","headline":"4 weeks, one leader: Ahrefs.","close":{"weekKey":"2026-w31","closedFriday":"2026-07-31","streak":4,"standings":[{"rank":1,"label":"Ahrefs","sovPct":50.7,"weekTotal":299},{"rank":2,"label":"Semrush","sovPct":36.1,"weekTotal":213},{"rank":3,"label":"Moz","sovPct":7.8,"weekTotal":46},{"rank":4,"label":"Screaming Frog","sovPct":5.4,"weekTotal":32}]},"standings":[{"rank":1,"label":"Ahrefs","rowSlug":"ahrefs","sovPct":50.7,"trailing7d":299,"deltaPts":1.1,"spark":[30,21,41,62,58,47,40]},{"rank":2,"label":"Semrush","rowSlug":"semrush","sovPct":36.1,"trailing7d":213,"deltaPts":-1.7,"spark":[19,13,31,44,30,32,44]},{"rank":3,"label":"Moz","rowSlug":"moz","sovPct":7.8,"trailing7d":46,"deltaPts":-1,"spark":[4,6,7,8,8,4,9]},{"rank":4,"label":"Screaming Frog","rowSlug":"screaming-frog","sovPct":5.4,"trailing7d":32,"deltaPts":1.6,"spark":[3,2,2,11,6,6,2]}],"featuredDuel":{"label":"Ahrefs vs Semrush","permalink":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-semrush","shareURL":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-semrush/share.png","aLabel":"Ahrefs","bLabel":"Semrush","aPct":58.4,"bPct":41.6,"gap":16.8},"rivalries":[{"label":"Ahrefs vs Semrush","permalink":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-semrush","shareURL":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-semrush/share.png","a":{"label":"Ahrefs","rowSlug":"ahrefs"},"b":{"label":"Semrush","rowSlug":"semrush"}},{"label":"Ahrefs vs Moz","permalink":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-moz","shareURL":"https://xterminal.app/mindshare/seo-tools/vs/ahrefs-vs-moz/share.png","a":{"label":"Ahrefs","rowSlug":"ahrefs"},"b":{"label":"Moz","rowSlug":"moz"}},{"label":"Semrush vs Moz","permalink":"https://xterminal.app/mindshare/seo-tools/vs/semrush-vs-moz","shareURL":"https://xterminal.app/mindshare/seo-tools/vs/semrush-vs-moz/share.png","a":{"label":"Semrush","rowSlug":"semrush"},"b":{"label":"Moz","rowSlug":"moz"}}],"methodology":[{"label":"Ahrefs","query":"(\"Ahrefs\" (SEO OR backlinks OR keywords OR ranking OR \"search engine\")) -is:retweet","rowSlug":"ahrefs"},{"label":"Semrush","query":"(\"Semrush\" (SEO OR backlinks OR keywords OR ranking OR \"search engine\")) -is:retweet","rowSlug":"semrush"},{"label":"Moz","query":"(\"Moz\" (SEO OR backlinks OR keywords OR ranking OR \"search engine\")) -is:retweet","rowSlug":"moz"},{"label":"Screaming Frog","query":"(\"Screaming Frog\" (SEO OR backlinks OR keywords OR ranking OR \"search engine\")) -is:retweet","rowSlug":"screaming-frog"}],"source":"XTerminal · xterminal.app/mindshare"}