{"slug":"platforms","title":"The Platform War","unit":"trailing-7d mentions on X (organic, -is:retweet)","asOf":"2026-07-31","trackingSince":"2026-07-01","daysRecorded":31,"permalink":"https://xterminal.app/mindshare/platforms","headline":"X's grip tightens — 3 straight weeks on top.","close":{"weekKey":"2026-w31","closedFriday":"2026-07-31","streak":3,"standings":[{"rank":1,"label":"X","sovPct":47.5,"weekTotal":9111},{"rank":2,"label":"Threads","sovPct":22.8,"weekTotal":4376},{"rank":3,"label":"LinkedIn","sovPct":21,"weekTotal":4036},{"rank":4,"label":"Bluesky","sovPct":8.7,"weekTotal":1678}]},"standings":[{"rank":1,"label":"X","rowSlug":"x","sovPct":47.5,"trailing7d":9111,"deltaPts":-8.2,"spark":[1028,319,680,593,3840,1397,1254]},{"rank":2,"label":"Threads","rowSlug":"threads","sovPct":22.8,"trailing7d":4376,"deltaPts":5.2,"spark":[506,502,695,778,695,650,550]},{"rank":3,"label":"LinkedIn","rowSlug":"linkedin","sovPct":21,"trailing7d":4036,"deltaPts":3.3,"spark":[408,404,594,582,578,699,771]},{"rank":4,"label":"Bluesky","rowSlug":"bluesky","sovPct":8.7,"trailing7d":1678,"deltaPts":-0.3,"spark":[238,221,248,240,256,224,251]}],"featuredDuel":{"label":"X vs Threads","permalink":"https://xterminal.app/mindshare/platforms/vs/x-vs-threads","shareURL":"https://xterminal.app/mindshare/platforms/vs/x-vs-threads/share.png","aLabel":"X","bLabel":"Threads","aPct":67.6,"bPct":32.4,"gap":35.2},"rivalries":[{"label":"X vs Threads","permalink":"https://xterminal.app/mindshare/platforms/vs/x-vs-threads","shareURL":"https://xterminal.app/mindshare/platforms/vs/x-vs-threads/share.png","a":{"label":"X","rowSlug":"x"},"b":{"label":"Threads","rowSlug":"threads"}},{"label":"X vs LinkedIn","permalink":"https://xterminal.app/mindshare/platforms/vs/x-vs-linkedin","shareURL":"https://xterminal.app/mindshare/platforms/vs/x-vs-linkedin/share.png","a":{"label":"X","rowSlug":"x"},"b":{"label":"LinkedIn","rowSlug":"linkedin"}},{"label":"Threads vs LinkedIn","permalink":"https://xterminal.app/mindshare/platforms/vs/threads-vs-linkedin","shareURL":"https://xterminal.app/mindshare/platforms/vs/threads-vs-linkedin/share.png","a":{"label":"Threads","rowSlug":"threads"},"b":{"label":"LinkedIn","rowSlug":"linkedin"}}],"methodology":[{"label":"X","query":"((\"X app\" OR \"Twitter app\" OR \"X platform\" OR \"X timeline\" OR \"X algorithm\") (social OR platform OR users OR feed)) -is:retweet","rowSlug":"x"},{"label":"Threads","query":"(\"Threads\" (\"Threads app\" OR Meta OR Instagram OR \"social app\")) -is:retweet","rowSlug":"threads"},{"label":"LinkedIn","query":"(\"LinkedIn\" (platform OR social OR app OR users)) -is:retweet","rowSlug":"linkedin"},{"label":"Bluesky","query":"(\"Bluesky\" (platform OR social OR app OR users)) -is:retweet","rowSlug":"bluesky"}],"source":"XTerminal · xterminal.app/mindshare"}