{"slug":"newsletters","title":"The Newsletter Platform Race","period":"week","periodKey":"2026-w31","closedFriday":"2026-07-31","weekStart":"2026-07-25","streak":4,"headline":"Ghost's grip tightens — 4 straight weeks on top.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Ghost","sovPct":73},"standings":[{"rank":1,"label":"Ghost","sovPct":73,"weekTotal":4963},{"rank":2,"label":"Substack","sovPct":16.6,"weekTotal":1130},{"rank":3,"label":"beehiiv","sovPct":6.2,"weekTotal":424},{"rank":4,"label":"Kit","sovPct":4.1,"weekTotal":280}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/newsletters/2026-w31","source":"XTerminal · xterminal.app/mindshare"}