{"slug":"newsletters","title":"The Newsletter Platform Race","period":"week","periodKey":"2026-w29","closedFriday":"2026-07-17","weekStart":"2026-07-11","streak":2,"headline":"It isn't close — Ghost at 75.9%.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Ghost","sovPct":75.9},"standings":[{"rank":1,"label":"Ghost","sovPct":75.9,"weekTotal":4779},{"rank":2,"label":"Substack","sovPct":14.8,"weekTotal":933},{"rank":3,"label":"Kit","sovPct":5.4,"weekTotal":337},{"rank":4,"label":"beehiiv","sovPct":3.9,"weekTotal":244}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/newsletters/2026-w29","source":"XTerminal · xterminal.app/mindshare"}