Mindshare › Marketing ESPs

Marketing ESPs Week 31 · closed 2026-07-31 · 23:59 UTC Conversational market share · X

Kit's grip tightens — 3 straight weeks on top.

Week 31 closed 2026-07-31. Kit led with 54.7%.

3 weeks at #1 · 1,520 posts tracked

Live standings · trailing 7 days · updated 49h ago

1 KitLeader 54.7% ▲ 7.5

2 Loops 28.0% ▼ 5.8

3 Mailchimp 16.4% ▼ 1.7

4 Customer.io 0.9% 0.0

Head to head

leader vs #2 · pairwise share

Pairwise share of the X conversation — sums to 100. Gap 32.4 points. Open duel page →

organic mentions · 7d · X API

Public X posts only — organic, retweets excluded. Aggregate counts; no user data stored. Each row's exact query:

Kit ("Kit" (email OR "email marketing" OR ESP OR newsletter OR marketing)) -is:retweet
Loops ("Loops" (email OR "email marketing" OR ESP OR newsletter OR marketing)) -is:retweet
Mailchimp ("Mailchimp" (email OR "email marketing" OR ESP OR newsletter OR marketing)) -is:retweet
Customer.io ("Customer.io" (email OR "email marketing" OR ESP OR newsletter OR marketing)) -is:retweet