{"slug":"gtm-terms","boardTitle":"GTM Engineering vs. Growth Hacking vs. Demand Gen","kind":"leadChange","day":"2026-07-11","dayNum":11,"headline":"Day 11: Growth Hacking takes the lead.","subject":{"label":"Growth Hacking","sovPct":50},"rows":[{"rank":1,"label":"Growth Hacking","sovPct":50,"isSubject":true},{"rank":2,"label":"Demand Gen","sovPct":41.6,"isSubject":false},{"rank":3,"label":"GTM Engineering","sovPct":8.4,"isSubject":false}],"detail":{"prevLeader":"Demand Gen","dayNum":11},"permalink":"https://xterminal.app/mindshare/gtm-terms/moments/2026-07-11-leadchange-growth-hacking","source":"XTerminal · xterminal.app/mindshare"}