{"slug":"gtm-terms","title":"GTM Engineering vs. Growth Hacking vs. Demand Gen","period":"week","periodKey":"2026-w31","closedFriday":"2026-07-31","weekStart":"2026-07-25","streak":3,"headline":"Demand Gen's grip tightens — 3 straight weeks on top.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Demand Gen","sovPct":57.5},"standings":[{"rank":1,"label":"Demand Gen","sovPct":57.5,"weekTotal":279},{"rank":2,"label":"Growth Hacking","sovPct":30.1,"weekTotal":146},{"rank":3,"label":"GTM Engineering","sovPct":12.4,"weekTotal":60}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/gtm-terms/2026-w31","source":"XTerminal · xterminal.app/mindshare"}