{"slug":"gtm-terms","title":"GTM Engineering vs. Growth Hacking vs. Demand Gen","period":"week","periodKey":"2026-w29","closedFriday":"2026-07-17","weekStart":"2026-07-11","streak":1,"headline":"Growth Hacking's run is over — Demand Gen leads.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Demand Gen","sovPct":45.2},"standings":[{"rank":1,"label":"Demand Gen","sovPct":45.2,"weekTotal":257},{"rank":2,"label":"Growth Hacking","sovPct":37.4,"weekTotal":213},{"rank":3,"label":"GTM Engineering","sovPct":17.4,"weekTotal":99}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/gtm-terms/2026-w29","source":"XTerminal · xterminal.app/mindshare"}