{"slug":"gtm-terms","title":"GTM Engineering vs. Growth Hacking vs. Demand Gen","period":"week","periodKey":"2026-w28","closedFriday":"2026-07-10","weekStart":"2026-07-04","streak":1,"headline":"3.2 points separate first and second.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Growth Hacking","sovPct":47.8},"standings":[{"rank":1,"label":"Growth Hacking","sovPct":47.8,"weekTotal":268},{"rank":2,"label":"Demand Gen","sovPct":44.6,"weekTotal":250},{"rank":3,"label":"GTM Engineering","sovPct":7.7,"weekTotal":43}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/gtm-terms/2026-w28","source":"XTerminal · xterminal.app/mindshare"}