{"slug":"ad-platforms","boardTitle":"The Ad Platform War","kind":"leadChange","day":"2026-07-30","dayNum":30,"headline":"Day 30: Meta Ads takes the lead.","subject":{"label":"Meta Ads","sovPct":49},"rows":[{"rank":1,"label":"Meta Ads","sovPct":49,"isSubject":true},{"rank":2,"label":"Google Ads","sovPct":46,"isSubject":false},{"rank":3,"label":"TikTok Ads","sovPct":3.4,"isSubject":false},{"rank":4,"label":"X Ads","sovPct":1.5,"isSubject":false}],"detail":{"prevLeader":"Google Ads","dayNum":30},"permalink":"https://xterminal.app/mindshare/ad-platforms/moments/2026-07-30-leadchange-meta-ads","source":"XTerminal · xterminal.app/mindshare"}