{"slug":"ad-platforms","boardTitle":"The Ad Platform War","kind":"leadChange","day":"2026-07-28","dayNum":28,"headline":"Day 28: Google Ads takes the lead.","subject":{"label":"Google Ads","sovPct":49.4},"rows":[{"rank":1,"label":"Google Ads","sovPct":49.4,"isSubject":true},{"rank":2,"label":"Meta Ads","sovPct":45.4,"isSubject":false},{"rank":3,"label":"TikTok Ads","sovPct":4,"isSubject":false},{"rank":4,"label":"X Ads","sovPct":1.2,"isSubject":false}],"detail":{"prevLeader":"Meta Ads","dayNum":28},"permalink":"https://xterminal.app/mindshare/ad-platforms/moments/2026-07-28-leadchange-google-ads","source":"XTerminal · xterminal.app/mindshare"}