{"slug":"ad-platforms","title":"The Ad Platform War","period":"week","periodKey":"2026-w31","closedFriday":"2026-07-31","weekStart":"2026-07-25","streak":3,"headline":"Meta Ads's grip tightens — 3 straight weeks on top.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Meta Ads","sovPct":50.4},"standings":[{"rank":1,"label":"Meta Ads","sovPct":50.4,"weekTotal":907},{"rank":2,"label":"Google Ads","sovPct":44.5,"weekTotal":801},{"rank":3,"label":"TikTok Ads","sovPct":3.4,"weekTotal":62},{"rank":4,"label":"X Ads","sovPct":1.7,"weekTotal":30}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/ad-platforms/2026-w31","source":"XTerminal · xterminal.app/mindshare"}