{"slug":"ad-platforms","title":"The Ad Platform War","period":"week","periodKey":"2026-w30","closedFriday":"2026-07-24","weekStart":"2026-07-18","streak":2,"headline":"Meta Ads's lead is shrinking — Google Ads +3.8 this week.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Meta Ads","sovPct":48.1},"standings":[{"rank":1,"label":"Meta Ads","sovPct":48.1,"weekTotal":948},{"rank":2,"label":"Google Ads","sovPct":47.3,"weekTotal":932},{"rank":3,"label":"TikTok Ads","sovPct":3.4,"weekTotal":67},{"rank":4,"label":"X Ads","sovPct":1.2,"weekTotal":24}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/ad-platforms/2026-w30","source":"XTerminal · xterminal.app/mindshare"}