{"slug":"ad-platforms","title":"The Ad Platform War","period":"week","periodKey":"2026-w29","closedFriday":"2026-07-17","weekStart":"2026-07-11","streak":1,"headline":"Google Ads's run is over — Meta Ads leads.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Meta Ads","sovPct":50.5},"standings":[{"rank":1,"label":"Meta Ads","sovPct":50.5,"weekTotal":976},{"rank":2,"label":"Google Ads","sovPct":43.5,"weekTotal":841},{"rank":3,"label":"TikTok Ads","sovPct":4.6,"weekTotal":88},{"rank":4,"label":"X Ads","sovPct":1.4,"weekTotal":28}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/ad-platforms/2026-w29","source":"XTerminal · xterminal.app/mindshare"}