{"slug":"ad-platforms","title":"The Ad Platform War","period":"week","periodKey":"2026-w28","closedFriday":"2026-07-10","weekStart":"2026-07-04","streak":1,"headline":"3.7 points separate first and second.","unit":"weekly share of voice on X (organic, -is:retweet)","winner":{"label":"Google Ads","sovPct":49.5},"standings":[{"rank":1,"label":"Google Ads","sovPct":49.5,"weekTotal":1067},{"rank":2,"label":"Meta Ads","sovPct":45.8,"weekTotal":987},{"rank":3,"label":"TikTok Ads","sovPct":3.7,"weekTotal":79},{"rank":4,"label":"X Ads","sovPct":1.1,"weekTotal":23}],"recap":null,"frozen":true,"permalink":"https://xterminal.app/mindshare/ad-platforms/2026-w28","source":"XTerminal · xterminal.app/mindshare"}